Development and marketing of craft products - for economic strengthen of young craftmen

The project "Development and marketing of craft products - for the economic empowerment of young craftsmen" implemented by the financial support of the Children and Youth Development Fund main aim was to provide product development trainings for traditional crafts masters in the capital and regions of Georgia, including young people living in mountainous villages, creation of product new lines and collections and their marketing, the establishment of a new social shop.

The project aims to involve the younger generation in the sector of traditional crafts and to train them. The objective of the project is to promote the development and marketing of the products of young members of the association in the capital and regions, namely Racha-Lechkhumi, Mtskheta-Mtianeti, Adjara, Shida Kartli, Kakheti and established educational centers based on traditional craft workshops. To achieve these goals, the project included conducting product development trainings for young people, jointly creating initial designs for new lines, and "Ethnodesign" arrangement (repair, equipping) of the sales area.